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Why Sell Your Items in an Auction?


  1. We market your property individually

  2. Sale price is negotiated UP

  3. Property is sold "As-is/Where-is"

  4. Sale (auction) date is predetermined

  5. Buyers are prequalified before bidding

  6. Up-front marketing fees


  1. Property is part of a group listing, must be searched

  2. Final sale price is negotiated down

  3. Contingencies may be added, further delaying sale

  4. Sale date is ambiguous and at the mercy of the buyer

  5. Buyers may not be qualified, or may require prior sale of previous property, again delaying sale

  6. Broker must often absorb marketing fees

Price Discovery Methods

Do YOU want to determine the time frame as well as the terms of selling your home or property?

If so, putting your property up for auction may be the best option for you. Advantages of the auction process include:

  • Efficiency: With a 60-day turnaround in real estate auctions and even faster time in auctions with no title work required, we can help reach the most people in a short amount of time. This quick turnaround significantly reduces holding costs and improves the quality of life for the seller during the "for sale" time period. In online consignment auctions, drawing together a large number of people of similar interests will help get your product in front of the highest number of interested buyers in the shortest amount of time as well.

    • By comparison, recent market analysis for the Texas Panhandle shows less than 38% of residential properties sold and closed within the first 60 days of listing*

  • Maximum exposure: With Real Estate, your property is not only advertised via auction avenues, but (through our parent company USA Land and Ranch Realty), it can be listed via the Multiple Listing Service (MLS), making it visible to REALTORs and potential buyers using traditional search methods for residential and commercial properties. One of our recent Real Estate Auctions drew over 12,100 views!

    • Terms and conditions are laid out from the beginning: that means no buyer/seller haggling as in traditional sales models. In most auctions, items and properties are sold "AS-IS/WHERE-IS". This also feeds back to the Efficiency aspect by removing contingencies and repair requests from the process.

  • Motivated buyers: the auction process attracts serious and motivated buyers who are prepared to buy now.  

  • Market value: The auction process will allow you to get the absolute best market value for your property and items through marketing and exposure to many motivated buyers.


Am I in good hands with my Real Estate property going to Auction?

Absolutely! Dirk van Reenen, the owner of Caprock Auction Group and USA Land and Ranch LLC,  is licensed in Texas both as a REALTOR (TX #631219) and Auctioneer (TX#17558). He is a member of the Amarillo Association of REALTORS(r), Texas Association of REALTORS(r), National Association of REALTORS(r), plus the Texas Auctioneers Association and National Association of Auctioneers. As such, Dirk maintains professional training and standards as required by the State of Texas.

Contact us for a free consultation or for more information.

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